Seem to be coming across this particular type of headline… “Is this the best (fill-in-the-blanks) ever?” …quite frequently of late. For example, in the UK “Daily Telegraph” today… “Is this the most powerful Brit in the global car industry?” Now, I personally don’t think it is the best headline template ever, but it is one […]
Archives for June 2010
Ogilvy On Advertising…Australia As A Tourist Destination
Tourism Australia has just launched a new advertising campaign and the style reverts to a more traditional format after the somewhat arthouse style of the previous Baz Luhrmann created ads. Unsurprisingly, there’s been a chorus of complaints from sections of the intelligentsia bewailing the “unsophisticated” image the ad presents. Here’s the ad “There’s Nothing Like […]
Copywriting Blogs Roundup – 5 June 2010
Here are 3 posts on copywriting blogs that stood out for me this week… John Carlton has a new post “Congratulations, And Now Stop Being A Wuss” all about education and getting the right kind. Drayton Bird on top form in “The steep and slippery slope to commercial damnation – or, are Dell slowly destroying […]
Great FREE Lead Gen Kit For Direct Response Marketers
You can never have too many swipe files, templates or “idea generators” in my humble opinion. So, my interest was piqued when an email from my good friends Rashid Kotwal and Barbara Sauter arrived in my inbox to let me know that for a limited time they were giving away their “Speed Lead Kit” absolutely […]