Don’t often comment about the mainstream corporate world… …but last week saw the surprise announcement that Sir Terry Leahy would step down as the chief executive of Tesco next March. I’ve made no secret of my admiration for Sir Terry and Tesco’s in previous posts. By any standards, Sir Terry’s tenure has been an outstanding […]
Archives for June 2010
Copywriting Blogs Roundup – 12 June 2010
Three posts from the last week from copywriting (OK, one of them this week is strictly “marketing”) blogs you may have missed. Something of a “marketing mindset” theme this week, certainly in the Frank Kern and Clayton Makepeace articles… Here they are… Frank Kern on “The Two Magic Powers”. Remarkable lessons from the life of […]
Looking Ahead – Marketing Calendar July 2010
July is a pretty lean month in Australia, as far as major events go. It’s the beginning of the new financial year and it’s mid winter. Outside of Australia… It’s “Canada Day” on July 1. In the USA, its Independence Day on July 4, of course. Other events… July 3 – International Day Of Cooperatives […]
Key Question To Answer…
…before you write a single word of copy. As a direct response copywriter, I read an awful lot of sales letters and advertisements, as you can imagine. The ones that tend to stand out to me are those that follow the advice of copywriting great Robert Collier…
Gary Halbert On Essential Copywriting Books
Seems like aeons ago, I wrote a couple of posts “Copywriting Books That Shaped The Business – Take 1” and “Copywriting Books That Shaped The Business – Take 2” where top copywriters shared their thoughts about which are the most influential books on copywriting. While adding to my already vast collection of copywriting resources, I […]