Another wonderful cartoon from Tom Fishburne that sums up the difference between direct response copywriting and much of mainstream advertising… Now, I confess to being a fan of “Mad Men”… …and I think this is a little unfair to Don Draper and company. Sure, Don is very focused on being “creative” but…
Archives for 2010
Looking Ahead – Marketing Calendar January 2011
Christmas is fast approaching, along with the end of the year of course. What the hell happened to 2010?!? Not too late to launch your own Christmas or New Year promotion. With “New Year’s Resolutions” and plans for 2010 on people’s minds right now, it’s a great time to promote health, personal development and pretty […]
Do You Know These 3 Secrets Of A Copywriting Giant?
First up, a “Happy Thanksgiving” to everyone in the USA! Now, possibly the world’s greatest living copywriter is the legendary Gary Bencivenga. And over at “The Total Package” Gary has just guested with a post titled… “The 3 Greatest Copywriting Lessons I Ever Learned” So what are the 3 lessons? Here in Gary’s own words, […]
Embarrassed By The Ugly State Of Your Keyboard?
It’s an occupational hazard of using a computer… …over time your keyboard is likely to get a little…messy. And because keyboards can be fiddly things (all those moving keys and little nooks and crannies)… …they can be difficult to clean properly. I’ve certainly found it a problem… …so I was very interested when my good […]
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