Archive for December, 2009
Marketing And Movie Trailers – Sherlock Holmes
Posted by: | CommentsVery much looking forward to the upcoming “Sherlock Holmes” movie with Robert Downey Jr and Jude Law.
I’m a big fan of the original stories and have read them many, many times. So there’s always a degree of trepidation when someone decides to “interpret” a classic.
In this case, however, the director Guy Ritchie is himself a fan of the books and has gone back to the source material. And there is plenty in the original stories to support a darker and edgier take on Holmes (recall his cocaine habit, for example).
What Copywriters And Marketers Need To Know About New FTC Guidelines
Posted by: | CommentsUnless you’ve been completely cut off from the online world the last few months…
…you’re most likely aware that there has been a fair amount of discussion and not a little concern about new guidelines issued by the US Federal Trade Commission (“FTC”) relating to online marketers.
Specifically, as how they relate to bloggers, affiliates and the use of testimonials.
Marketing maven Jim Edwards has done the internet marketing community a great service by going straight to the source and interviewing Rich Cleland of the FTC about these new guidelines.
You can watch the webinar right here…
http://www.igottatellyou.com/blog/ftc-change-interview/
It’s completely free, nothing to buy and in the spirit of the FTC regs, I am NOT an affiliate (LOL!).
Seriously, all marketers and copywriters need to be on top of this and a big “Thank You” to Jim for organising this and making it freely available.
If you’re not in the US, don’t think this doesn’t apply to you. Most countries have similar laws (in Australia it’s the ACCC and the Trades Practices Act) and the FTC is often seen by other authorities as setting the standard.
Looking Ahead – Marketing Calendar January 2010
Posted by: | CommentsChristmas is fast approaching, along with the end of the year of course. Anyone else wondering what happened to 2009? Or even the first decade of the 21st century?!? Zoiks!*!
Not too late to launch your own Christmas or New Year promotion. With “New Year’s Resolutions” and plans for 2010 on people’s minds right now, it’s a great time to promote health, personal development and pretty much anything linked to achievement and business.
Now, looking ahead to January…
