Archive for December, 2009

Marketing And Movie Trailers – Sherlock Holmes

Very much looking forward to the upcoming “Sherlock Holmes” movie with Robert Downey Jr and Jude Law. I’m a big fan of the original stories and have read them many, many times.  So there’s always a degree of trepidation when someone decides to “interpret” a classic. In this case, however, the director Guy Ritchie is [...]

What Copywriters And Marketers Need To Know About New FTC Guidelines

Unless you’ve been completely cut off from the online world the last few months… …you’re most likely aware that there has been a fair amount of discussion and not a little concern about new guidelines issued by the US Federal Trade Commission (“FTC”) relating to online marketers. Specifically, as how they relate to bloggers, affiliates [...]

Looking Ahead – Marketing Calendar January 2010

Christmas is fast approaching, along with the end of the year of course.  Anyone else wondering what happened to 2009?  Or even the first decade of the 21st century?!? Zoiks!*! Not too late to launch your own Christmas or New Year promotion. With “New Year’s Resolutions” and plans for 2010 on people’s minds right now, [...]