…of this example of “How Not To Swipe”.

“Swiping” is undoubtedly a very powerful and useful technique…

…when used correctly, that is.

All too often, however, unscrupulous marketers and copywriters simply copy an ad…

…without understanding why the ad or promotion worked.

Here’s an example from Lawrence Bernstein’s “Info Marketing Blog”…

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I’ve been coming across the name and work of copywriter and direct response marketing maven Drayton Bird a lot lately.

That reminded me of an interview that Clayton Makepeace conducted with Drayton for the members of his copywriting membership program.  It’s one of the best interviews on contemporary marketing that I’ve come across.

I had hoped the interview would be available on Clayton’s blog, but alas that is not the case.

However, I did come across this “Q&A” with Drayton that contains a number of valuable insights for copywriters and marketers.

Without further ado, over to you Drayton…

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