More Clients…More Sales…More Cash In Your Pocket!
Penguin Books in the UK have a “Great Ideas” series of books that they describe as… “…the works of the great thinkers, pioneers, radicals and visionaries whose ideas shook civilization and helped make us who we are.” It occurred to me that it would be useful to have a similar list of the books that [...]
…to be more successful. While researching a current project today, I dug out an old set of Jay Abraham CDs. These are the recordings of a seminar Jay held back in 2002. One of the speakers was Brian Tracy, someone I have a lot of time for. Brian was speaking about entrepreneurship and success and [...]
Offering a free “Special Report” to attract leads is a classic copywriting and direct response marketing strategy. And one of the most effective “templates” is the “7 Deadly Mistakes” report. Indeed, I happen to be working on such a report for a client at the moment. So I was intrigued by a post on Lawrence [...]
In Victor Schwab’s essential book about copywriting called “How To Write A Good Advertisement”, there is a list of 100 good headlines along with comments about why they were effective. You may have seen this list in other forms (“100 Greatest Headlines” etc) as, like many things, the original material has been recycled many times. [...]
In Chapter 19 of the copywriting classic “Scientific Advertising”, Claude Hopkins turns his attention to the subject of “Letter Writing”. By “Letter Writing”, Hopkins of course means classic direct mail. Here are his initial comments…
I confess. I’m addicted to books and book stores! Now, this has benefits of course. For a copywriter, bookstores are a great source of ideas and market information. And while browsing through one of the local bookstores recently I came across a gem of a book by Joe Vitale. It’s called…
…are recession worries starting to recede? Stumbled across this great article about marketing at Disney World and how the folks over there are viewing economic conditions over the next year or so. It’s from a gentleman called Jim Hill and the article is titled…
Amazing, but true! There really are gold nuggets of copywriting and direct response marketing advice to be found in “Bird Droppings”. You see…
…who don’t use direct response marketing and copywriting. In the UK “Daily Telegraph” is this article… “Marketing Spend Falls At Sharpest Rate For Nine Years”. A recent survey found that…
Had to bring this item to your attention, partly because of the “controversy” but also because the ad is actually a good example of direct response copywriting. In London, there has been a storm of outrage over billboards carrying the following headline…
“Negative Advertising” is the subject of Chapter 18 of the copywriting classic “Scientific Advertising” by Claude Hopkins. In this short chapter, Hopkins discusses two types of negative advertising. The first is what is usually called “knocking copy” or directly criticising the competition. Hopkins strongly discourages this…
Here’s this month’s look ahead at events in February that you could base a marketing promotion around. (As an aside, it’s already the 11th of the month! How did that happen?!?) The main event of general interest is Valentine’s Day on February 14. In the USA, the month kicks off with the football “Super Bowl” [...]
Connect With Copywriter Kevin Francis