“Scientific Advertising In The 21st Century” – Part 17 “Individuality”
Chapter 17 of the copywriting classic “Scientific Advertising” by Claude Hopkins deals with the topic of individuality. Why is this important? Here’s what Hopkins had to say…
Archive for December, 2008
“The Copywriters Toolkit”…
…will soon be gone in its current form. You may have noticed in the right hand column of this blog a banner for “The Copywriter’s Toolkit”. It’s perhaps better called the Conversion Toolkit, because what it does is give you the tools, resources, and know-how to boost your conversions 220-312% or more. That means double [...]
Great Email Copywriting Resources…
…PLUS my thoughts on the new Bond movie “Quantum Of Solace”. (There is a connection…as you’ll see!) Ben Settle has a great post over at his blog titled “The 9 Horsemen Of The Email Copywriting Apocalypse”. Contrary to what the title might suggest…
Simple Productivity Tip For Copywriters
If you’re a copywriter, you probably end up reading a hell of a lot. Not just copywriting books and other professional education but, of course, products that you’re writing copy for. I’ve mentioned before the excellent program “Rapid Reader” that can, literally, turn you into a faster reader instantly. If you’re like me, you may [...]
Copywriting Diagnostics…
…or “Help! The copy isn’t performing! What do I do now?” Got an email from Michel Fortin (well, his autoresponder, really!) yesterday about a post on his blog titled… “Are Bottlenecks Clogging Your Sales?” I was a little surprised because…
Copywriter Peter Stone…
…is back posting on his blog after a lenghty hiatus. He’s promised one of his videos on copywriting which, if it’s up to previous standards, will be well worth the wait. In the meantime, he has a couple of valuable tips in answer to a reader’s question… “How can I sell more of my copy?”.
Two Hours To More Profitable Sales Copy…
…with superstar copywriter Clayton Makepeace. I’ve raved about Clayton’s book “Two Hours To More Profitable Sales Copy” on more than one occasion on this blog. It’s an astonishing insight into how this top copywriter thinks about copy and how he approaches the task of creating sales pulling letters. Definitely one of the best resources I [...]
“Scientific Advertising In The 21st Century” – Part 16 “Leaning On Dealers”
Couple of points about Chapter 16 of Claude Hopkins’ “Scientific Advertising”… Firstly, when Hopkins talks about “Leaning On Dealers” he is not referring to the use of coercion or other standover tactics to get dealers to stock product! This isn’t meant to be about “Scientific Advertising For Organized Crime!” Rather, Hopkins is talking about relying [...]
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