Here are some snaps of yours truly with fellow copywriter Bill Dimitrovski. Bill has an interesting story. Couple of years ago he was working in a fridge! I think he used to work for a catering company. Not surprisingly, he thought there was more to life. When he ran into Pete Godfrey at a seminar […]
Archives for November 2008
Snapshots From Pete’s Copywriting “Master Class” #2
One of the great things about copywriter Pete Godfrey’s “Master Class” events is simply the chance to hang out with the man himself. As with many events like this, a lot of the value from attending comes from the conversations in the breaks and in the bar! What makes Pete so good as copywriter and […]
Nice Copywriting Example Of Entering…
…the conversation in the prospect’s mind. On the way back from Pete Godfrey’s copywriting “Master Class” last weekend, as I was going through security I noticed this little headline in an ad placed in the blue trays provided for people to put their laptop PCs (before sending them through the security scanner)… “Did You Really […]
Snapshots From Pete’s Copywriting “Master Class” #1
OK, here are some shots of fellow copywriter and all round good bloke Dean Kennedy. Dean is not only a really sharp copywriter and marketing strategist but he is an absolute wizard when it comes to design in general and web design in particular. I highly recommend Dean if you’re looking for someone in that […]
Copywriting As A Potential Power For Good
Just back from Pete Godfrey’s “Last Ever Copywriting Master Class” event up in Brisbane. A great weekend and I’ll have a string of posts about the event (with photos). That will have to wait though until I’ve had some sleep! In the meantime, Bret Thompson drew attention in his presentation to this wonderful video that […]
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