Archive for November, 2008
Your Feedback Is Welcomed…
Posted by: | CommentsOne of the guiding principles of Direct Response Marketing and Copywriting is to listen to your audience and get feedback where possible.
I’ve just added this blog to “Blog Catalog” and over in the left hand column (sidebar) you’ll see a little button with “Rate My Blog”.
It will take just 2 clicks to give your opinion and I would welcome your feedback.
(Re the rating scale, 1= “Kev, this is terrible!” to 5 = “Kev, this is the best!”)
And if you have the time to leave a comment, that would be much appreciated.
I’m interested to know what sort of topics and posts you find most interesting and useful. For example, what do you think about the “Scientific Advertising In The 21st Century” series of posts?
Sphere: Related Content“Scientific Advertising In The 21st Century” – Part 15 “Test Campaigns”
Posted by: | CommentsIf there is one idea that justifies the use of the title “Scientific Advertising” by copywriter Claude Hopkins it’s this…
“Almost any question can be answered, cheaply, quickly and finally, by a test campaign. And that’s the way to answer them – not by arguments around a table. Go to the court of last resort – the buyers of your product.”
Now, I’d suggest that the buyers should be the court of first resort (not last!), but that’s a quibble.
In chapter 15 of his classic copywriting book “Scientific Advertising”. Claude Hopkins discusses two ways to use testing…
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Copywriting Notes – A Tip From Pulp Fiction
Posted by: | CommentsOne copywriting blog I love to read is Ben Settle’s “Copywriting Grab Bag”.
Might have something to do with Ben and I sharing a love of movies and drawing out copywriting and marketing lessons from them.
He has a great post up called “Pulp Fiction’s Secret Marketing Lesson”.
In the post he gives you a big tip about how to make your services as a copywriter more valuable…
Sphere: Related Content“Scientific Advertising In The 21st Century” – Part 14 “Getting Distribution”
Posted by: | CommentsChapter 14 of the Claude Hopkins copywriting classic “Scientific Advertising” is all about getting the product to the customer – “Getting Distribution”.
Now, for the classic direct response marketer or someone doing business on the internet, this subject may seem of little or no interest.
But there are 2 reasons why this may be useful…
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How The Once Mighty Are Fallen…
Posted by: | CommentsReceived a solicitation from Amex yesterday for a Gold Card.
Now, in my humble opinion, the classic “Quite frankly” Amex letter is one of the all time great pieces of direct response copywriting. Lost count of how many times I’ve written it out longhand.
So it was with a great sense of disappointment…
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