Every now and again a major corporation really raises the bar in ludicrous advertising. And Microsoft has just stepped up and probably just flushed $300m down the toilet with it’s new advertising campaign (“Bill Gates And Seinfeld In Bizarre $300m Ad Campaign For Microsoft”). Briefly, the ad shows Jerry Seinfeld running into Bill Gates in […]
Archives for September 2008
Classic Tip For Power Copywriting
Latest post from copywriting genius John Carlton is titled “Your Tip For The Week” and contains some great pointers to make your copywriting more punchy and effective. It’s timeless advice that anyone familiar with John’s teaching will recognise but it bears repeating. In a nutshell…
What A Master of The “Voiceover” Can Teach Copywriters
There are many copywriting and marketing lessons available from a study of movies and movie trailers. I’ve commented before about the the power of stories in copywriting and how movies can be good illustrations and examples of storylines and themes. Movie trailers can also contain useful lessons, particularly now that video is becoming increasingly important […]
Fantastic Example Of Concise Copywriting
A few weeks back Frank Kern was causing a bit of a storm with his marketing for his “Mass Control” program. One of the tips he shared was what he referred to as John Carlton’s 3-step copywriting formula. To recap, it’s… 1. Here’s what I’ve got. 2. Here’s what it will do for you. 3. […]