Most copywriting training focuses on what would be called the “craft”. How to write effective headlines, bullets and put together a convincing letter. More advanced training goes into the psychology of selling and and crafting an effective strategy and campaign for a promotion. Very little is ever said, however, about what might be termed the […]
Archives for July 2008
How Almost Any Copywriter Can Instantly Double Their Reading Speed
As a copywriter, I read an enormous amount of material. I’m going to take a wild guess and say that’s the case for most copywriters (and many business people as well). Now, I have looked into ways to increase the speed at which I read. I’ve got books about speed reading (even “Speed Learning”). I […]
Blogs For The “Hard Core” Copywriter
Been meaning to mention a couple of excellent copywriting blogs. Warning! These are for serious “Hard Core” copywriters only. The first is Lawrence Bernstein’s “Info Marketing Blog”. Lawrence is the guy behind “The Ultimate Online Swipe File” (currently being updated, I believe). I’ve mentioned before his free “127 Winning Headlines” special report. Lawrence is a […]
Revealed! Secrets Of Copywriting For An Amazing New Market
I’ve discovered an amazing new market for copywriters. The potential is enormous. No, I’m not trying to muscle in on Harlan Kilstein and the distressed real estate market. I’m talking about the copy on breakfast cereal boxes. Think about it. There must be millions of these out there on consumers tables.
Copywriting Blogs – Recent Items Of Interest
Quick roundup of recent posts of interest on some of the copywriting blogs I read… Over at the Clayton Makepeace blog, the week started with Clayton laying into a direct mail piece he reckoned was the worst he’d ever seen (“You Only Think You Suck”). Entertaining discussion and a useful case study (you can actually […]