More Clients…More Sales…More Cash In Your Pocket!
Been meaning to mention a couple of excellent copywriting blogs. Warning! These are for serious “Hard Core” copywriters only. The first is Lawrence Bernstein’s “Info Marketing Blog”. Lawrence is the guy behind “The Ultimate Online Swipe File” (currently being updated, I believe). I’ve mentioned before his free “127 Winning Headlines” special report. Lawrence is a [...]
I’ve discovered an amazing new market for copywriters. The potential is enormous. No, I’m not trying to muscle in on Harlan Kilstein and the distressed real estate market. I’m talking about the copy on breakfast cereal boxes. Think about it. There must be millions of these out there on consumers tables.
Quick roundup of recent posts of interest on some of the copywriting blogs I read… Over at the Clayton Makepeace blog, the week started with Clayton laying into a direct mail piece he reckoned was the worst he’d ever seen (“You Only Think You Suck”). Entertaining discussion and a useful case study (you can actually [...]
Chapter 6 in “Scientific Advertising” by copywriting legend Claude Hopkins is all about “Psychology”… “The competent advertising man must understand psychology. The more he knows about it the better. He must learn that certain effects lead to certain reactions, and use that knowledge to increase results and avoid mistakes. Human nature is perpetual. In most [...]
I confess. There are times when I feel like a complete idiot. Times when I wonder if I really know what I’m doing. They don’t last, of course (otherwise it would be highly unlikely that I’d be writing this post today!). But for most copywriters (and entrepreneurs, as well) it’s something that comes with the [...]
Noticed this in the local paper today…“Rolling Stones’ $7.2m Gig”. “The Rolling Stones have been named the world’s highest-paid private performers. The band, fronted by Sir Mick Jagger, command a staggering GBP 3.5 million (A$7.2million) per private performance a new book has revealed.” The book in question is “Pop Babylon” by Imogen Edward-Jones. Wonder if [...]
Had to pop into the city today. At one of the main line stations (and presumably elsewhere) representatives of the local branch of Coca Cola were enthusiastically handing out free samples of “Coke Zero” (nicely chilled, I noticed, which showed some attention to detail) to every passer-by. Let’s leave aside the issue that today was [...]
All the hoopla about the recent launch of “The Ultimate Desktop Copy Coach” prompted me to pull out my copy of “Two Hours To More Profitable Sales Copy” by Clayton Makepeace. I have to confess that since buying this when it was launched at the end of 2007, the book has languished unread and gathering [...]
Welcome to Part 5 of this series “Scientific Advertising In The 21st Century” taking a look at lessons for copywriters and marketers from the classic book by Claude Hopkins. In this chapter, Hopkins talks about headlines. Now, there will be few copywriters who are unaware of the importance of headlines. But in this chapter, you [...]
One of the biggest challenges for many copywriters is simply how to manage time effectively. It’s important, of course, because deadlines have to be met and if you’re working for yourself you can’t afford to waste time. Working from home poses particular challenges because, well, it’s just too easy to get distracted. So how do [...]
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