Archive for July, 2008
« Previous Entries Next Entries »Copywriting Notes - “Psycho-Cybernetics” And Copywriting
Friday, July 18th, 2008Most copywriting training focuses on what would be called the “craft”. How to write effective headlines, bullets and put together a convincing letter.
More advanced training goes into the psychology of selling and and crafting an effective strategy and campaign for a promotion.
Very little is ever said, however, about what might be termed the “Inner Game” [...]
How Almost Any Copywriter Can Instantly Double Their Reading Speed
Wednesday, July 16th, 2008As a copywriter, I read an enormous amount of material.
I’m going to take a wild guess and say that’s the case for most copywriters (and many business people as well).
Now, I have looked into ways to increase the speed at which I read. I’ve got books about speed reading (even “Speed Learning”). I love Tony [...]
Blogs For The “Hard Core” Copywriter
Tuesday, July 15th, 2008Been meaning to mention a couple of excellent copywriting blogs.
Warning! These are for serious “Hard Core” copywriters only.
The first is Lawrence Bernstein’s “Info Marketing Blog”. Lawrence is the guy behind “The Ultimate Online Swipe File” (currently being updated, I believe). I’ve mentioned before his free “127 Winning Headlines” special report.
Lawrence is a veritable encyclopedia of [...]
Revealed! Secrets Of Copywriting For An Amazing New Market
Monday, July 14th, 2008I’ve discovered an amazing new market for copywriters.
The potential is enormous.
No, I’m not trying to muscle in on Harlan Kilstein and the distressed real estate market.
I’m talking about the copy on breakfast cereal boxes.
Think about it. There must be millions of these out there on consumers tables.
Copywriting Blogs - Recent Items Of Interest
Sunday, July 13th, 2008Quick roundup of recent posts of interest on some of the copywriting blogs I read…
Over at the Clayton Makepeace blog, the week started with Clayton laying into a direct mail piece he reckoned was the worst he’d ever seen (“You Only Think You Suck”). Entertaining discussion and a useful case study (you can actually download [...]
“Scientific Advertising In The 21st Century” - Part 6 “Psychology”
Saturday, July 12th, 2008Chapter 6 in “Scientific Advertising” by copywriting legend Claude Hopkins is all about “Psychology”…
“The competent advertising man must understand psychology. The more he knows about it the better. He must learn that certain effects lead to certain reactions, and use that knowledge to increase results and avoid mistakes.
Human nature is perpetual. In most respects it [...]
Copywriting Notes - What To Do When You Think You’re A Complete Idiot
Friday, July 11th, 2008I confess.
There are times when I feel like a complete idiot. Times when I wonder if I really know what I’m doing.
They don’t last, of course (otherwise it would be highly unlikely that I’d be writing this post today!).
But for most copywriters (and entrepreneurs, as well) it’s something that comes with the territory.
Marketing And How The Mega-Rich Get “Satisfaction”
Thursday, July 10th, 2008Noticed this in the local paper today…“Rolling Stones’ $7.2m Gig”.
“The Rolling Stones have been named the world’s highest-paid private performers.
The band, fronted by Sir Mick Jagger, command a staggering GBP 3.5 million (A$7.2million) per private performance a new book has revealed.”
The book in question is “Pop Babylon” by Imogen Edward-Jones.
Wonder if they do requests for [...]
I Guess These Guys Never Read “Scientific Advertising”…
Wednesday, July 9th, 2008Had to pop into the city today. At one of the main line stations (and presumably elsewhere) representatives of the local branch of Coca Cola were enthusiastically handing out free samples of “Coke Zero” (nicely chilled, I noticed, which showed some attention to detail) to every passer-by.
Let’s leave aside the issue that today was one [...]
Great Research Resources For Copywriters
Tuesday, July 8th, 2008All the hoopla about the recent launch of “The Ultimate Desktop Copy Coach” prompted me to pull out my copy of “Two Hours To More Profitable Sales Copy” by Clayton Makepeace.
I have to confess that since buying this when it was launched at the end of 2007, the book has languished unread and gathering dust [...]