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One of the things I like most about top copywriter John Carlton is his insights into the reality of life as a freelance copywriter. It gets a bit “Zen” at times but, hey, I’m into that kind of thing! Now, John has recently posted a piece on his blog titled “Copywriting Crisis”. If you’re a [...]
Marketer and “Hypnotic Copywriter” Joe Vitale has just launched a new edition of his “Hypnotic Marketing” ebook. I say “ebook” but with all the bonuses and extras he includes, it’s more like a full blown program. Now, I have to say, that for a long time I was pretty sceptical about Joe. The whole “Hypnotic [...]
Welcome to Part 3 of this series “Scientific Advertising In The 21st Century”. This third chapter in the copywriting classic “Scientific Advertising” by Claude Hopkins is titled “Offer Service”. Now, that title is a little misleading to the modern day reader because what Hopkins is really talking about is offering the prospective customer some sort [...]
Ace copywriter Michel Fortin has just posted an excellent piece on his blog titled “Apply The Law Of Contrast To Build Desire”. Michel talks about the copywriting standard formula usually described as “Problem-Agitate-Solve” and takes it a step further. In the process, he adds a lot more emotional impact by really bringing out the contrast [...]
Here’s another video from top copywriter John Carlton’s “Copywriting Checklist” series. It’s #4 and titled “Defining Your Avatar”. Now an “Avatar” is, according to my Reader’s Digest “Word Power Dictionary” – “an incarnation or embodiment of something” (alternatively “a deity appearing in bodily form on earth” but that’s not what we’re dealing with here). In [...]
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