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Super quick post. Copywriter John Carlton is on a roll over on his blog and has just posted another item about Gary Halbert called “Jerks, Genius , And Juice”. Note the mention of the classic copywriting book “The Robert Collier Letter Book”. Essential reading for every copywriter if only for that one idea of “Entering [...]
As a copywriter, you can gain some useful insights from popular movies and TV shows to make your copywriting more compelling and effective. There are a number of reasons for this… 1. Firstly, movies and TV shows are in the business of appealing to emotions. And it’s emotions that provide the impact in copy and [...]
OK, here’s copywriter John Carlton’s third (and final) video on testimonials from his “Copywriting Checklist” series. Testimonials are one of those copywriting elements that everyone “knows” about. However, all too often they are not used to best effect. Remember that the primary purpose of the testimonial is to provide PROOF of your claims and support [...]
Today (Sunday, 15 June) is Father’s Day in many countries (including the UK, USA, Canada and many others. Interestingly (to me, anyway!) down here in Australia (and New Zealand) Father’s Day is celebrated later in the year on the first Sunday of September. According to Wikipedia, the first modern Father’s Day celebration was on July [...]
Legendary copywriter Gary Halbert may have passed on to the great copy shop in the sky, but his influence lives on. John Carlton (Gary’s long time business associate and buddy) has a post up titled “The Wit And Wisdom Of My Old Halbert, Part 1″. A great read, and looks like it will be the [...]
Here’s another video from copywriter John Carlton’s “Copywriting Checklist” series. It’s the second of three dealing with testimonials and this one provides an example of what you don’t want to see in a testimonial. Long-winded, rambling testimonials are not effective. You want “Facts plus some spice!” as John Carlton puts it. Enjoy the video. Simply [...]
Couple of times recently in copywriting discussions I’ve seen this question come up, that is how do you know when you’re good enough to be a copywriter, in particular, to offer your services as a freelancer? Interesting question, because it’s not as if there’s a “Copywriting University” where you get a seal of approval (OK, [...]
There’s been a bit of controversy lately about the marketing tactic of “forced continuity”. It’s flared up again with a recent promotion by Mike Filsaime of “Butterfly Marketing” fame. Mike is launching a new magazine focused on internet marketing and to get people to try out a subscription he’s giving away a ton of free [...]
Copywriting superstar Gary Bencivenga has just released a new edition of his “Marketing Bullets” newsletter. It’s all about “The 3 Greatest Copywriting Lessons I Ever Learned”. Essential reading for all copywriters and you can get the details at “Bencivenga Bullets“. Next post, I will get back to the “controversy” topic I mentioned previously.
We seem to be in one of those phases where “controversy” swirls around the online marketing community. We had top copywriter John Carlton talking about a “Copywriting Crisis” recently. Now copywriting heavyweight Clayton Makepeace has released a special report (actually authored by Clayton’s protege Tony Flores) called “The Great Copywriting Conspiracy”. Let me say that [...]
Here’s video #5 from master copywriter John Carlton in his “Copywriting Checklist” series. This one deals with testimonials (in fact, there are another 2 videos on this topic, and I may include them in a future post). Now, testimonials are one of the key “proof” elements to include in any sales letter. But to get [...]
“Copywriting Notes” is going to be a new regular series of posts (every Friday is the plan) where I talk about some of the issues and challenges that copywriters face on a personal level. I promise this won’t be too self indulgent! You know, being a freelance copywriter can be a bit of a lonely [...]
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