Archive for June, 2008
« Previous Entries Next Entries »The Importance of Trust In Marketing And Copywriting
Thursday, June 19th, 2008Yesterday I talked about the importance of proof elements in copywriting. Something that is closely linked, but a little different, is TRUST.
You often see it said that lack of trust is one of the biggest obstacles to making a sale. In online marketing, it can be a particular problem.
Hence the importance top marketers place on [...]
Useful Copywriting Resource - Is This The Most Important Copy Element?
Wednesday, June 18th, 2008Something that’s absolutely critical in copywriting is to incorporate appropriate PROOF elements.
Testimonials are one of the most frequently used proof elements and I’ve taken a look at that topic recently in the videos from John Carlton’s “Copywriting Checklist” series.
But there are many other proof elements you can use.
Tony Flores, associate of Clayton Makepeace, has just [...]
More Gary Halbert Insights From Copywriter John Carlton
Tuesday, June 17th, 2008Super quick post. Copywriter John Carlton is on a roll over on his blog and has just posted another item about Gary Halbert called “Jerks, Genius , And Juice”.
Note the mention of the classic copywriting book “The Robert Collier Letter Book”. Essential reading for every copywriter if only for that one idea of “Entering the [...]
Insights For Copywriters From “Sex And The City”
Monday, June 16th, 2008As a copywriter, you can gain some useful insights from popular movies and TV shows to make your copywriting more compelling and effective.
There are a number of reasons for this…
1. Firstly, movies and TV shows are in the business of appealing to emotions. And it’s emotions that provide the impact in copy and get [...]
Copywriting Video - More From John Carlton On Testimonials
Monday, June 16th, 2008OK, here’s copywriter John Carlton’s third (and final) video on testimonials from his “Copywriting Checklist” series.
Testimonials are one of those copywriting elements that everyone “knows” about. However, all too often they are not used to best effect.
Remember that the primary purpose of the testimonial is to provide PROOF of your claims and support [...]
“Father’s Day” - Reflections
Sunday, June 15th, 2008Today (Sunday, 15 June) is Father’s Day in many countries (including the UK, USA, Canada and many others. Interestingly (to me, anyway!) down here in Australia (and New Zealand) Father’s Day is celebrated later in the year on the first Sunday of September.
According to Wikipedia, the first modern Father’s Day celebration was on July 5, [...]
The Influence of Legendary Copywriter Gary Halbert Lives On
Sunday, June 15th, 2008Legendary copywriter Gary Halbert may have passed on to the great copy shop in the sky, but his influence lives on.
John Carlton (Gary’s long time business associate and buddy) has a post up titled “The Wit And Wisdom Of My Old Halbert, Part 1″. A great read, and looks like it will be the first [...]
Copywriting Video - Example Of A Poor Testimonial
Saturday, June 14th, 2008Here’s another video from copywriter John Carlton’s “Copywriting Checklist” series. It’s the second of three dealing with testimonials and this one provides an example of what you don’t want to see in a testimonial.
Long-winded, rambling testimonials are not effective. You want “Facts plus some spice!” as John Carlton puts it.
Enjoy the video. Simply [...]
Copywriting Notes - How Do You Know You’re Good Enough?
Friday, June 13th, 2008Couple of times recently in copywriting discussions I’ve seen this question come up, that is how do you know when you’re good enough to be a copywriter, in particular, to offer your services as a freelancer?
Interesting question, because it’s not as if there’s a “Copywriting University” where you get a seal of approval (OK, I [...]
More Controversy About “That” Tactic
Wednesday, June 11th, 2008There’s been a bit of controversy lately about the marketing tactic of “forced continuity”. It’s flared up again with a recent promotion by Mike Filsaime of “Butterfly Marketing” fame.
Mike is launching a new magazine focused on internet marketing and to get people to try out a subscription he’s giving away a ton of free material [...]