Archive for May, 2008

Copywriters, Please Don’t Use Words Like This…

In recent posts I’ve been talking about the need to use words carefully.  Now it’s amazing that when you direct your attention to a topic, all of a sudden all sorts of examples and items related to that topic appear.  It’s your “Reticular Activating System” in operation (more on that some other time, perhaps…Oops!  Perhaps [...]

May 03, 2008 | 0 comments | View Post

Marketers – Is This One Reason For The Huge Success Of This Company?

I am a huge fan of the UK’s biggest supermarket chain Tesco’s. Now, I know that it’s probably very unfashionable of me, but I have nothing but admiration for the company and it’s boss Terry Leahy.  It’s a giant, accounting for over 30% of all spending in supermarkets in the UK. And it’s achieved all [...]

May 02, 2008 | 0 comments | View Post
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