Archive for May, 2008
Next Entries »“Happy Mother’s Day” To Mums Everywhere!
Saturday, May 10th, 2008Today (Sunday May 11) is “Mother’s Day” in North America and Australia (plus a few other places). A big “Thank You” to mothers everywhere for, well, simply being mothers and everything you do!
A special “Thank You” and much love to my Mum, of course, back in the UK. I get to express my special appreciation [...]
Copywriters - What Are You Really Selling?
Tuesday, May 6th, 2008Here’s another video from copywriter John Carlton, #2 in his “Copywriting Checklist” series.
So what are you really selling?
Copywriters, Please Don’t Use Words Like This…
Saturday, May 3rd, 2008In recent posts I’ve been talking about the need to use words carefully. Now it’s amazing that when you direct your attention to a topic, all of a sudden all sorts of examples and items related to that topic appear. It’s your “Reticular Activating System” in operation (more on that some other time, perhaps…Oops! Perhaps [...]
Marketers - Is This One Reason For The Huge Success Of This Company?
Friday, May 2nd, 2008I am a huge fan of the UK’s biggest supermarket chain Tesco’s.
Now, I know that it’s probably very unfashionable of me, but I have nothing but admiration for the company and it’s boss Terry Leahy. It’s a giant, accounting for over 30% of all spending in supermarkets in the UK.
And it’s achieved all this the [...]