Archive for April, 2008
Next Entries »Remembering Legendary Copywriter Gary Halbert
Wednesday, April 9th, 2008Just received an email from Bond Halbert, son of the late, great Gary Halbert. It’s a year since Gary passed away. Can’t believe it. Cliche, I know, but it really is amazing how quickly time passes. Another sign of advancing years, I guess!
Anyway, to mark the occasion, there’s a new article up at the “Gary [...]
What Copywriters Can Learn From Supermarket Queues (…And Airports!)
Monday, April 7th, 2008Had to go into the city today for an adjustment at my chiropractor. On the way back I had to pop into a supermarket to pick up some groceries (ah…the exciting life of a freelance copywriter). Because it was lunchtime, there was a huge queue and I ended up having to wait about 10 minutes to [...]
Why Most Government Advertising Sucks!
Sunday, April 6th, 2008In a previous post I shared my opinion that most advertising by governments absolutely sucks. Here’s an example of what I mean…
I was waiting for a train the other day (on my way back from copywriter Pete Godfrey’s “Master Class 2.0″ as it happens) and my eye caught a big display ad. The “headline” (I [...]
Copywriters - Some Home Truths About Making Money From Copywriting
Friday, April 4th, 2008Michel Fortin has a post up on his blog titled “Disillusioned Copywriter Demands The Truth”. Michel explains the background…
A disgruntled copywriter wrote me demanding clarifications. He believes most copywriters lie and exaggerate their claims of wealth. Let’s call him “Chuck.”
I understand where Chuck is coming from. Because I’ve been where he is. So I responded, [...]
Warning! This Headline May Offend Sensitive Readers!
Friday, April 4th, 2008OK, here’s the “potentially offensive” headline I referred to in earlier posts. I came across it last weekend while at Pete Godfrey’s copywriting “Master Class 2.0″ in Brisbane.
The headline reads…
“No Thumbs. No Bums. Just A Little Prick.”
Certainly got my attention! So what’s the advertisement about? To give a small clue the ad was placed in [...]
Copywriters - A Rare Opportunity To Add A Gem To Your Swipe File
Tuesday, April 1st, 2008OK, I know I said the next post would be about the “Some Readers May Be Offended” headline, but something has come across my desk (well, “Inbox”, really!) that I think you will find of benefit.
Gary Bencivenga is one of the modern day legends of copywriting. Couple of years ago he held a “One Of [...]