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In a previous post I shared my opinion that most advertising by governments absolutely sucks. Here’s an example of what I mean… I was waiting for a train the other day (on my way back from copywriter Pete Godfrey’s “Master Class 2.0″ as it happens) and my eye caught a big display ad. The “headline” [...]
Michel Fortin has a post up on his blog titled “Disillusioned Copywriter Demands The Truth”. Michel explains the background… A disgruntled copywriter wrote me demanding clarifications. He believes most copywriters lie and exaggerate their claims of wealth. Let’s call him “Chuck.” I understand where Chuck is coming from. Because I’ve been where he is. So [...]
OK, here’s the “potentially offensive” headline I referred to in earlier posts. I came across it last weekend while at Pete Godfrey’s copywriting “Master Class 2.0″ in Brisbane. The headline reads… “No Thumbs. No Bums. Just A Little Prick.” Certainly got my attention! So what’s the advertisement about? To give a small clue the ad [...]
OK, I know I said the next post would be about the “Some Readers May Be Offended” headline, but something has come across my desk (well, “Inbox”, really!) that I think you will find of benefit. Gary Bencivenga is one of the modern day legends of copywriting. Couple of years ago he held a “One [...]
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